How to Avoid Click Fraud
One of the most effective forms of online advertising is Pay per Click or PPC as it is sometimes called but with the increasing incidence of internet fraud, it is important to learn how to detect and avoid click fraud. The cost-effectiveness of PPC has made many people especially internet marketers to fall in love with the concept. It is however unfortunate that just like any other great concept; people seem to have been able to develop their way around it to generate fake clicks that only get advertisers part ways with their monies with no actually value for the monies paid.
Before going into the basics and ways of click fraud prevention, it is worth stating what the idea of click fraud means as this will significantly help in your bid to detect click fraud and nip the act in the bud before you are duped of your ad dollars.
The popular AdSense program by Google has two sides to it. The first of them has to do with the owner of the website, while the second part concerns the advertiser. Both parties practically work together as the advertiser is in agreement with the owner of the website to place ads on the website in exchange for payments based on the number of clicks on the ad. The more clicks on the ad, the more the money that goes to the website owner. The fraud therefore comes in when the owner of the website tries to earn money from ad clicks using dubious means. In most cases of AdWords fraud, the website owner clicks on the ads on their page to get more clicks on the ad and more money to their pockets.
Pay per click frauds have subsequently advanced, with the use of spyware, adware, and proxies by PPC fraudsters. It is therefore important for advertisers to be on the lookout for things that could signal such a dubious act.
PPC frauds primarily affect small businesses and startups as they suffer from getting starved of their advertising budget which is usually too tight to be wasted. Besides the website owner fraudulently clicking on the ads to make more money, competitors sometimes do this to drain ad dollars from one another. To avoid such cases, some tips on how to avoid click fraud are briefly discussed below.
Research on the Publisher
This is particularly for persons trying to hire a pay per click agency for their ad campaign. In such a case, you might want to consider doing some homework to ensure that you are hiring a reliable and competent agency. You also want to know about the strategy used by the publisher as regards click frauds.
Be on the lookout
It is important that you keep an eye not only on the website owner or the agency, but also your competitors in your chosen line of business. Some competitors are not as ethical as they should be and would throw the ethics of doing business away to explore unethical ways of bringing your business down and this might involve draining your budget for advertising. You therefore want to keep an eye on your enemies to ensure that you are not a victim of PPC fraud.
Use Software Applications
Some software applications have been designed to help ad owners to track click on their ads. By so doing, one is able to measure the authenticity of such clicks and help prevent click frauds.
Consistently keep track of your campaign
It is not enough to turn your back on your ad campaign having setting it up. It is important to track the progress of every ad campaign in order to measure the success or failure of the campaign and design ways of getting better results.
The primary goal of advertising is to spread the word about your business and get more people to patronize your business. It will therefore be counterproductive when your ads mostly get to those that are unable to patronize your business for one reason or the other. It is therefore advised that your ads should be location-based and targeted at countries that have audiences that can patronize the business.
Do Search Ads
There is usually the option of either going for search ads or content ads. It is advised that search ads are opted for as opposed to content ads if click fraud is to be avoided as much as possible. These ads are usually more reliable as they appear on search engines.
The primary goal of PPC should be to make sales as opposed to getting high clicks and it is by avoiding click frauds that this can be made possible.